Picking the Perfect Brand Colors: A Guide for Signage and Business Success

Choosing the right colors for your business brand is an essential aspect of building a strong brand identity. The colors you select can affect how customers perceive your business, your brand’s recognition, and your overall marketing strategy. Selecting the right brand colors for your business is not as simple as picking your favorite colors. Here are some important things to consider when choosing your business brand colors, including for signage.

Consider Your Business Type and Industry

The colors you choose for your business brand should reflect your industry and business type. For example, if you’re running a financial institution, you may want to use traditional colors like navy blue, green, or gray, which convey trustworthiness and stability. If you’re running a creative business like a design studio, you may want to use more vibrant and playful colors like orange, yellow, or purple. Understanding the psychology of colors and what colors best represent your business can help you make a more informed decision.

Create a Color Palette

After determining which colors best suit your business, it’s time to create a color palette. A color palette is a collection of colors that work together to represent your brand. When creating a color palette, it’s important to consider the primary color, secondary color, and accent color(s). Your primary color should be the dominant color in your branding, while your secondary and accent colors should be used to complement and enhance your primary color.

Ensure Accessibility and Legibility

When creating your brand colors, ensure that they are accessible and legible for everyone, including those with color vision impairments. You may want to consider using tools like ColorSafe to ensure your brand colors meet the required accessibility standards. Also, keep in mind that colors may look different on different devices or mediums, so test your colors on various platforms to ensure they look consistent and readable.

Consider Signage and Print Materials

When selecting your brand colors, it’s crucial to consider how they’ll look on various mediums, including signage and print materials. Colors may look different when printed or displayed on different surfaces or backgrounds. For example, if you’re using bright colors, they may appear washed out when printed on a white background. Consider testing your brand colors on different surfaces to ensure they look consistent and clear.

Think About Longevity

Your brand colors should be able to stand the test of time. While it’s tempting to use trendy colors, they may quickly become outdated, making your brand look obsolete. Instead, consider choosing classic colors that are timeless and work well with your brand’s identity.

Brand consistency is crucial, and it starts with selecting the right brand colors. Remember to consider your business type and industry, create a color palette, ensure accessibility and legibility, consider signage and print materials, and think about longevity when choosing your brand colors. By selecting the right colors for your brand, you can create a recognizable and powerful identity that will resonate with your target audience and help your business thrive.